UNI3, GOTHENBURG, March 16th-17th, 2026

REWRITING THE RULES OF MARKETING

Create stories that outlast the moment

   We are your
Partners in
Growth

We accompany you from concept to execution, matching the right speakers, curating content, and creating authentic experiences that honor your vision. With ideas evolving faster than ever, we're here to help you not just adapt, but truly flourish in the age of complex challenges.

SERVICES

Strategic foresight sessions

Pragmatic, bold, and forward-looking. Our foresight experts challenge conventional wisdom and deliver strategic insight that’s grounded in reality and designed for impact.

Future readiness sprints

An intensive experience built for clarity and speed. Through rigorous dialogue and facilitated challenge, we surface the deep insights that standard approaches miss.

Advisory Board™ as a service

Long-term strategic partnership focused on navigating uncertainty with structure and clarity. We uncover what others overlook and build strategies that respond to reality—not wishful thinking.

Events and experiences

Unique, invitation-only experiences where senior leaders gather for curated dialogue in exceptional venues. No scripts—just real conversations around critical, often groundbreaking, ideas.

From our publication

management
The Future of Management

We’re witnessing nothing short of a revolution in the way organisations make decisions and develop strategies. As I recently wrote, “the convergence of digital innovation,…

gmaps
Google Maps, East Germany and half a pillow

Leaving the Western world behind-such a grand proclamation my wife and I made. An escape from Sweden, our cosy cradle of comfortable predictability, to embark…

volvohr
Buckle Up For Safety (But Not For Success): Volvo’s CEO Musical Chairs Hits a Sour Note

Alright, buckle up (ironic, isn’t it, since Volvo gave away the three-point seatbelt patent for free back in the day-because apparently making the world safer…

signalgate
SignalGate

If you ever followed my writing, you should already know that I was always vocal about privacy and security. Maybe too vocal, maybe too early….

mac
The First Mac’s Speechwriter, Unmasked!

January 24th marked the 40th anniversary of Macintosh this year. What a milestone! Revisiting the original Macintosh introduction event is a vivid reminder that Steve…

conferance
How to Design More Interactive, Engaging Events

It’s a good time to be a MICE industry leader, as both in-person and hybrid events continue to remain on the rise. Organizations increasingly welcome…

future of marketing
The new rules of marketing

Marketing has never been more complex, or more consequential. In the last decade, AI has disrupted content production, privacy laws have dismantled third-party data, and…

etrack
Time for an EU city-wide ZEV mandate?

With a wide range of ZEV heavy and medium duty trucks now on the market, isn’t it time we began to introduce zero-emission zones in…

cow
An Ideal Spherical Cow: Why Strategy Fails Outside the Vacuum

Back in the ’90s, when I was studying math at university, professors loved to joke about “an ideal spherical cow in a vacuum.” They used…

   Alongside you
on your journey
to success

We believe that creating meaningful experiences begins with a deep understanding of your world—your unique challenges, the audiences you serve, and the change you aim to inspire.

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