Trends in Corporate Marketing today….
Over the years, across the seas and through many many industries, I’ve found myself in a unique position to shed light on digital marketing trends…
Navigating job losses in Germany’s auto industry transformation
The German automotive industry, a cornerstone of the nation’s economy, is racing toward a future dominated by electromobility, digitization, and sustainability. Yet, this transformation comes…
Accelerating impact through AI
The rise of AI solutions will continue, and there is increasing concern about the water and energy needed to power data centers. This concern about…
Europe’s Big Transport Fail – Why Policymakers Are Stalling the Future
Europe’s roads are alive with the rumble of over six million heavy-duty trucks, hauling a staggering 80% of everything we consume—food, clothes, gadgets, you name…
Fake Marketing Leads to Real Failure – Stop measuring the unmeasurable
I’m writing this in a big hotel in one of Europe’s capitals. I came here to deliver a keynote. It is part of an international…
Time to reskill, or sell up and move to southern Italy
As we approach yet another downward trending economic period, the potential for war (both of the hot and trade kinds) and our propensity to innovate…
Actual Intelligence
The psychology every marketer needs to know in the age of AI Generative AI has redefined what’s possible in digital marketing. We’re writing faster, optimizing…
Trump’s new tariffs salvo and the crossroads of parallel revolutions
We’ve been taught in school that first came the Agricultural Revolution, then the Industrial one, followed by the Digital, and now we talk about the…
5 Personal Branding Laws for Leaders
What signals point to a visionary leader? Your dedication to building an impactful online presence speaks volumes about your commitment to leadership. Creating authoritative leadership…
The Best Plan? No plan
In 1930s France there was no shortage of far-sighted politicians. They knew that Nazi Germany was a dangerous neighbour and foresaw the possibility of invasion….
The UK Labour Government – a disappointing start destined to get worse
What impact has the Starmer Labour Government had on life in the UK in just over six months of power? The first months of Keir…
The Future of Management
We’re witnessing nothing short of a revolution in the way organisations make decisions and develop strategies. As I recently wrote, “the convergence of digital innovation,…