THEFT ON FOUR WHEELS: VOLKSWAGEN’S SUBSCRIPTION TO STUPIDITY
Last year I spent eight months inside Volkswagen in the UK. Not the glamorous EV showrooms you see in commercials, but the commercial vehicle wing—the…
Navigating job losses in Germany’s auto industry transformation
The German automotive industry, a cornerstone of the nation’s economy, is racing toward a future dominated by electromobility, digitization, and sustainability. Yet, this transformation comes…
Europe’s Big Transport Fail – Why Policymakers Are Stalling the Future
Europe’s roads are alive with the rumble of over six million heavy-duty trucks, hauling a staggering 80% of everything we consume—food, clothes, gadgets, you name…
Google Maps, East Germany and half a pillow
Leaving the Western world behind—such a grand proclamation my wife and I made. An escape from Sweden, our cosy cradle of comfortable predictability, to embark…
Buckle Up For Safety (But Not For Success): Volvo’s CEO Musical Chairs Hits a Sour Note
Alright, buckle up (ironic, isn’t it, since Volvo gave away the three-point seatbelt patent for free back in the day—because apparently making the world safer…
Time for an EU city-wide ZEV mandate?
With a wide range of ZEV heavy and medium duty trucks now on the market, isn’t it time we began to introduce zero-emission zones in…
Chinese EV makers are flooding Europe with cheaper, better cars
Think VW, Fiat, Peugeot, and Renault. The future of European car manufacturing looks bleak, especially for those older brands I just mentioned. Under the constant…
Volkswagen’s ID Every1 and the Rivian Deal – A Failure of Innovation and Leadership
Morning coffee, RSS news feed… the screen lights up bright yellow. A video from the VW media centre in Hanover… zoom in… and oh, ugly!…
Jaguar’s suicide note (or how to kill a luxury brand in one move)
I have spent the past 15 years in the automotive industry—not long enough to kill myself over it, but long enough to get bold. Whether…
How China won the automotive race in Europe
Having worked at a major car maker for most of the noughties, I saw many changes permeating the industry. From renewable eco fuel engines to…