We threw out our bold vision — and only then did growth begin.
The 8 habits that set deep strategic thinkers apart. Part 1: System thinking The antithesis of strategic thinking isn’t mindlessness – it’s self-obsession. But self-obsession…
Svyatoslav Biryulin
Svyatoslav Biryulin is a strategy consultant with 26+ years of leadership experience, including as CEO of major companies. He specializes in strategic transformation and business efficiency, guiding organizations across Europe, Central Asia, and the Middle East toward sustainable growth and market leadership. With expertise in corporate governance and long-term resilience, he helps businesses cut through complexity and stay ahead of change. His pragmatic, results-driven approach turns vision into action.
Not Knowing This Value Equation Almost Cost Me Everything as a CEO
Many come to business, dreaming of gaining a lot. But they should be dreaming of giving a lot. I didn’t know that when I was…
Stop Competing on Features – Start Winning With Feelings – How a Psychologist Can Outperform a Startup Founder
Poor businesses view customers as walking wallets. Good ones see them as friends. Great ones seduce them like lovers — charming, amazing, and captivating. Unfortunately,…
Four Questions to Boost Your Innovation
Would you like to charge your EV in under five minutes? Get a hot pizza in less than 15? Or use the priciest raw materials…
The Difference Between an Innovative Product and a Reindeer Sweater
You can’t outspend the big guys — but you can outsmart them. Marriage and innovation share more than you’d think — mainly the same mistakes,…
Strategic flexibility ≠spinelessness
In 2007, my company’s strategy was simple – sell at high prices. The world was bursting with money, and we were rushing to make the…
The Best Plan? No plan
In 1930s France there was no shortage of far-sighted politicians. They knew that Nazi Germany was a dangerous neighbour and foresaw the possibility of invasion….
An Ideal Spherical Cow: Why Strategy Fails Outside the Vacuum
Back in the ’90s, when I was studying math at university, professors loved to joke about “an ideal spherical cow in a vacuum.” They used…
Pantyhose, Taxi Cabs and Billions.
In 1993, a young woman was selling fax machines door-to-door in Floria. So far nothing strange about that. But here’s the kicker: she had to…
Where Strategy Isn’t Born, Collaboration Dies
Team coaching, motivational talks, and brainstorming sessions can only do so much. They work only for groups who have already found their footing. But if…
The No-Strategy Approach: How to Win the Infinite Business Game
There’s an old joke. A man was walking through the desert and found an old brass lamp. He rubbed the lamp, and a genie popped…