The new rules of marketing
Marketing has never been more complex, or more consequential. In the last decade, AI has disrupted content production, privacy laws have dismantled third-party data, and…
Time for an EU city-wide ZEV mandate?
With a wide range of ZEV heavy and medium duty trucks now on the market, isn’t it time we began to introduce zero-emission zones in…
Think the same
I spent years rolling my eyes at its smug aura and closed-off ecosystem, sticking with my generic PC while seeing myself as more practical and…
How Business Leaders Can Successfully Adapt to Uncertainty, Disruption
As meeting and event planners have become all too aware of in recent years, the unexpected is suddenly the only thing that business leaders can…
Chinese EV makers are flooding Europe with cheaper, better cars
Think VW, Fiat, Peugeot, and Renault. The future of European car manufacturing looks bleak, especially for those older brands I just mentioned. Under the constant…
Google’s AI Disaster Is the Joke No One’s Laughing At
Google, if you’re listening: Stop embarrassing yourselves. Stop ruining your own legacy. Stop turning the world’s greatest search engine into a late-night comedy routine. I…
Volkswagen’s ID Every1 and the Rivian Deal – A Failure of Innovation and Leadership
Morning coffee, RSS news feed… the screen lights up bright yellow. A video from the VW media centre in Hanover… zoom in… and oh, ugly!…
Driven to oblivion
In an ongoing series of in-depth interviews, here is one Jason O’Toole conducted with DeLorean executive Brian Beharrell about the $24 million cocaine bust that…
Where Strategy Isn’t Born, Collaboration Dies
Team coaching, motivational talks, and brainstorming sessions can only do so much. They work only for groups who have already found their footing. But if…
Jaguar’s suicide note (or how to kill a luxury brand in one move)
I have spent the past 15 years in the automotive industry—not long enough to kill myself over it, but long enough to get bold. Whether…
Ex-Corporate Hell: Why Your AI Strategy is Stuck in the Lobby
People love displaying ex- something-or-other on their LinkedIn profiles, i.e “Ex-Google” or “Ex-Uber. Me? I’m considering “Ex-Corporate Hell” with a five-star review: “Would not recommend.”…
How China won the automotive race in Europe
Having worked at a major car maker for most of the noughties, I saw many changes permeating the industry. From renewable eco fuel engines to…