Speedboats and tankers Future‑proofing marketing through innovation labs
Modern marketing leaders face an ocean of technological change. In this turbulent sea, even the mightiest corporate “tanker” – a large, successful enterprise – can…
MoreThanDigital Insights: Building Smarter Companies, One Diagnosis at a Time
I remember sitting across from Ben, a CEO friend I’ve known for many years now. He’s that rare breed of entrepreneur – started his first…
The AI-Driven Evolution of Management – Navigating the shift to Insights-Driven Organizations
The business landscape is undergoing profound change (besides the big buzzword craze about AI), driven by the relentless advance of data technologies, artificial intelligence (AI)…
Letting Go of the Wheel – How AI is Steering the Future of Work
Business transformation in the next five years In a quiet predawn hour, a lone articulated lorry barrels down a motorway in Yorkshire without a driver…
Trends in Corporate Marketing today….
Over the years, across the seas and through many many industries, I’ve found myself in a unique position to shed light on digital marketing trends…
Google Maps, East Germany and half a pillow
Leaving the Western world behind—such a grand proclamation my wife and I made. An escape from Sweden, our cosy cradle of comfortable predictability, to embark…
The First Mac’s Speechwriter, Unmasked!
January 24th marked the 40th anniversary of Macintosh this year. What a milestone! Revisiting the original Macintosh introduction event is a vivid reminder that Steve…
Think the same
I spent years rolling my eyes at its smug aura and closed-off ecosystem, sticking with my generic PC while seeing myself as more practical and…
How Business Leaders Can Successfully Adapt to Uncertainty, Disruption
As meeting and event planners have become all too aware of in recent years, the unexpected is suddenly the only thing that business leaders can…
Google’s AI Disaster Is the Joke No One’s Laughing At
Google, if you’re listening: Stop embarrassing yourselves. Stop ruining your own legacy. Stop turning the world’s greatest search engine into a late-night comedy routine. I…
Volkswagen’s ID Every1 and the Rivian Deal – A Failure of Innovation and Leadership
Morning coffee, RSS news feed… the screen lights up bright yellow. A video from the VW media centre in Hanover… zoom in… and oh, ugly!…
Driven to oblivion
In an ongoing series of in-depth interviews, here is one Jason O’Toole conducted with DeLorean executive Brian Beharrell about the $24 million cocaine bust that…