The three laws of lasting brand storytelling
Most brand storytelling fails because it ignores how the human brain truly works. The marketing world is littered with “inspirational” campaigns that vanish without a…
Speedboats and tankers Future‑proofing marketing through innovation labs
Modern marketing leaders face an ocean of technological change. In this turbulent sea, even the mightiest corporate “tanker” – a large, successful enterprise – can…
Trends in Corporate Marketing today….
Over the years, across the seas and through many many industries, I’ve found myself in a unique position to shed light on digital marketing trends…
Fake Marketing Leads to Real Failure – Stop measuring the unmeasurable
I’m writing this in a big hotel in one of Europe’s capitals. I came here to deliver a keynote. It is part of an international…
Actual Intelligence
The psychology every marketer needs to know in the age of AI Generative AI has redefined what’s possible in digital marketing. We’re writing faster, optimizing…
5 Personal Branding Laws for Leaders
What signals point to a visionary leader? Your dedication to building an impactful online presence speaks volumes about your commitment to leadership. Creating authoritative leadership…
The new rules of marketing
Marketing has never been more complex, or more consequential. In the last decade, AI has disrupted content production, privacy laws have dismantled third-party data, and…